Don’t let your business be left behind.
Joe the Web Guy
(“I learned the hard way so you don’t have to!”)
Every month Joe the Web Guy helps listeners take control of how the Internet impacts their businesses – and their revenue.
Joe talks about the latest news from the digital world, but most importantly, he answers your burning tech questions. He, too, has run companies (and is still running companies), and got really, really mad about how businesses were being held hostage to technology. He learned – a lot – the hard way – so you don’t have to. He has real-world, constantly updated insights on what works – and how you can take back the control of your business. He covers it all – websites, Internet marketing, Google, CRM (customer relationship management) systems, CMS (content management systems), and all else digital.
This is where you’ll learn what you need to know to manage the tech side (and tech marketing side) of your business as effectively as you manage all other aspects. There is no other show like this, and it’s your chance to get those important questions answered.
About Joe the Web Guy
Joe Mckenna is passionate about leveling the playing field for small businesses. The internet has been around long enough that you can’t get revenue traction anymore unless you know the rules of the digital game and the tools that the winners use.
Joe has co-founded two technology companies: Cloud Potential (“Creating content Google and your customers will love”), and 24-Hour Cloud Support (“Stuck and need help with your website or cloud app? We’ll get you set up. Fast.”) He also co-founded Cloud Wise Academy, a fast-paced technology school, that is teaching people the latest in-demand technology skills.
Main Topic of the day
Today I am going to explain how almost half of Redding’s customers are alienating 30 to 70% of their customers.
Our team at Cloud Wise Academy researched 500 Redding websites. One of the aspects of the research was a “mobile-friendly” test. Google offers a test to identify if your website (or your competitors’ websites) are mobile-ready.
I will explain how to check your website and what to do with what you find.
- If you run a business or own a business you will want to listen to this show.
- If you know a business you will want to listen to this show.
Why does “mobile-friendly” even matter and what does it have to do with alienating customers?
Reason 1: Being found
in April of 2015 Google made an update to how it displays results. That change made mobile a major factor impacting when you show up on Google results when someone is using a mobile device. Google basically said that when people search for you with a mobile device, if your site is not mobile-friendly then Google will hold that against you.
Reason 2: Customers use mobile and when you ignore that you make it really hard on your customers to work with you.
In almost all industries, customers will use the Internet to make a decision on a purchase. They are using mobile devices to find you, research you, compare you, find competitors, and find new brands. Do you want to suck when they find you?
Go to Cloud Wise Academy’s Facebook page or 1460 am’s Facebook page to see a perfect example of how mobile matters. That one image makes a better case than I can.
How to find out where you stand
Go to https://www.google.com/webmasters/tools/mobile-friendly/. Enter your website address and hit enter. Let Google do the rest.
Google is by far the most powerful search engine on the planet and they want you to succeed. So it is crazy to not ask them what they think about your site and take their advice.
What do you do if your site is not mobile friendly?
Pacific Sky Creative will give us advice on the show. I will ask them:
- What are your choices to make your site mobile-friendly?
- Can you give us examples of what it could cost for those situations?