Welcome to Search Engine Marketing! My name is Chauncey Haworth. My course will provide you with a fundamental understanding of search engine optimization. After you take this class, I hope that you will be able to apply these lessons to improve your own business’ online presence or to branch out and start servicing your own clients on the web.
A robust online presence is crucial for any business now. Knowing what to do and how to do it when creating this presence will separate you from the vast majority of businesspeople on the Internet today. For this reason, even basic SEO skills will be highly prized in 2017.
What will you learn in the course?
This course will be teaching the basics of search engine optimization. We will cover everything from structuring and localizing your website to submitting your site to Google Webmaster tools and deciphering the data with Google Analytics. We will cover the tips, tricks, and the tools used in the SEO trade so that you can feel confident in your website and online presence.
What will we do in each class?
Each class will consist of a brief lecture by me and then you will launch into hands-on work with a website that we provide for you. You will be involved in the ordering and vetting of content and a basic step-by-step optimization of a WordPress website.
Who should take this class?
This class will benefit those at all skill levels in SEO, from beginner to experienced. It will also benefit business owners who want to understand how search engines affect their business and what they can do about it.
What do we need to bring?
You will need a laptop. If it’s a Windows machine, it should be running at least Windows 7 and have 2 gigabytes of internal memory. If it is a Mac, it should be running El Capitan and also have at least 4 gigabytes of internal memory. Of course you will also want to bring a willingness to learn.
About ten years ago I discovered Internet marketing and found it was a perfect fit for me. I’d already spent a lot of my time recording my music and creating art, and so I was very interested in putting my creations online. I worked with Optimize Worldwide, a Redding-based content optimization firm for several years. Today, I own a company called Archaic Media, and I do search engine optimization and content work for over sixty clients. I have been married for thirteen years to a friend of twenty-six years. Together we have three wonderful children.
Class dates / times / location
Starts January 17, 2017. 6 – 9 PM Pacific time, Tuesdays and Thursdays, for 6 weeks. 4300 Caterpillar Road, Redding CA 96003